Great Lakes Automotive Association
Your Partner in Business and Education

WWW.GLAUTO.ORG

   616-942-2924

   P.O. Box 1609, Grand Rapids, MI 49501

2009 Means Challenge and Change         

2008  year has been a challenging year for all businesses as the economy takes a serious dip and a new President takes office with new ideas. policies and changes to come for large and small businesses.  Now more than ever it's important to pay attention to business and details of keeping your business stable and solid through these tough times.

GLAA recognizes these time of change and will accordingly take the opportunity in 2009 to change and refocus itself to the "new" business environment and challenges facing shop owners. 

GLAA will refocus on two key areas of Shop Management... first is the area of financial control and cost savings and  the second is the exploration of the "new" technologies available to reach and service current customers,  and  increased opportunities for contacting and recruiting new customers to grow your business.

GLAA Refocused - Outline of New Directions

          Shop Financial Management

                     Financial Control and Management  

                     Cost Control and Savings

          "New" Technology in an Auto Shop

          Web/Email/Cell technology

            How to build a website

            How to use email

                        Customer Communication

Customers Service alerts

            How to use text messages

                        Gathering Customer info

                        Phones, Email, Web

                        Web/Email/Cell Promotion

                        Low cost web promotions

                        Email Broadcasts

                        Text Bulletins

  Check Back for Updates

2008 Year-End GLAA Dividend Projections Due Soon

State Auto is reviewing loss data as year-end approaches. Earlier 3rd quarter results indicated a good year in process, but 4th quarter reflected some impacts from workers comp injuries and settlements. Results will be calculated after year-end based on our now calendar year  program.  The continuation of outstanding management and safety performance of GLAA member shops is what contributes to our record of excellent dividend performance over the years.

Since State Auto received the endorsement of GLAA 7 years ago, the program has returned a total of more than $675000 in dividends to GLAA Members (an average of $96500 yearly).

As we go forward together the prospects are favorable for continued dividends and we urge you to recommend the program to other strong shop owners you know so they can save on their insurance costs and enjoy the great specialized coverage offered by State Auto.  New member referrals can earn you a $25 discount on your annual membership fee.

See Complete News Great Lakes Automotive Association

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