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The Great Lakes
Automotive Association (G.L.A.A.) was founded in 1995 by a group of
Michigan businessmen. Realizing that most automotive, service, repair
and parts businesses are interrelated with one another, their purpose
was to form an association to represent the entire industry for the
mutual benefit of the members.
The founders recognized
that as individual small businesses, the owners and operators faced many
business challenges alone and with limited resources. They recognized
that working together, these challenges could be more effectively met by
combining the experience, knowledge, and power of a large group of
similar businesses.
Additionally,
representing a large group of closely related businesses, the new
association could exercise the leverage of group buying power that would
enable the members to obtain favorable programs and prices through group
relationships with suppliers and vendors.
Today,
GLAA has hundreds of members across Michigan and is a non-profit trade
association headquartered in Grand Rapids, Michigan. |
